The aim of this 40hrs module is for students to familiarize with qualitative research techniques as these can be used for supporting interaction design (sometimes the term Design Research is used to describe these techniques).
The module will give an overview of Qualitative Research Methods as they have been adapted for Design Research. It will motivate qualitative research in general and sensitize students to the different priorities of designers and scientists. The module starts with an introduction lecture to Qualitative Research Methods and Design Research methods. It then covers analysis of qualitative data obtained by earlier studies and will then lead on to formulating a new iteration of qualitative data collection.
The mini project, is combined and leads on to the video prototyping course . Educationally the aim of this combination is to show the iterative nature of qualitative research and how research can feed into the design process.
Lecture / Presentations
|Deadlines/Presentations by students||
Introduction to qualitative research
methods and qualitative data analysis
Assignment 1. Analysis of data regarding communication needs.
Qualitative Data collection methods overview and intro to focus groups
Case study in QR by Iris Soute
|Assignment 2. Qualitative Data Collection|
Conclusions from data analysis and focus group plan
|Assignment 1: Analyzing Qualitative Data|
|This is a team assignment for groups of 4-5.
You are requested to analyze the data from one of the earlier studies presented to you and use this to provide a theory regarding awareness that answers the research questions noted below. The analysis should motivate a next mini-data collection that will take place either as a short interview/focus group during this week. If this phase reaches some interesting conclusions you are encouraged to continue this investigation during the video prototyping course).
The project topic concerns the affective benefits and costs from mediated awareness regarding family and friends. Consider this example scenario below:
The rabbit in this scenario is typical of a wide variety of design concepts, market products or research oriented scenarios exploring the use of systems for achieving mediated awareness and connectedness. In related literature, there is an abundance of variations of how such systems behave, what information is communicated, how much control people have. Scenarios discussed address a wide variety of user groups and needs: co-workers, lovers, grandparents/grandchildren, parents/children through the day, etc.
The promise of such systems is for connected individuals to live in the constant "presence in absence" of others, having at their "peripheral reach" a blog, ora newsfeed about their activities, expressions of feelings, or thoughtful messages. Sleep patterns, moods, whereabouts, level of activity, etc. are some of the types of information such systems are designed to provide.
During this course you will analyze data collected from related user research, to answer the following question:
It is often anticipated that people should experience emotional benefits relating to the basic human need to belong. Reassurance that loved ones are well, emotional support, self-expression are all possible benefits that have been discussed in different research projects. It is also thought that mediated awareness can bring costs relating to obligations (e.g., to call someone you'd rather not at that time), expectations that are unmet, privacy threats, etc.
You are not starting from scratch. There is some work into this you can rely on. I would like you to start from the point of the ABC questionnaire: This is an attempt to operationalize costs and benefits and measure them using a questionnaire. You are requested to take a step back and check the assumptions built into this questionnaire by considering qualitative data from different user groups and collected through different methods.
Reports should be mailed to Panos by Friday 17:00.
N.B. Only one report and presentation needs to be made for both assignments 1 and 2.
|Assignment 2 Data Collection|
Option A. Checking your conclusions
Summarize your conclusions from the analysis; Plan and execute a focus group to verify/extend your findings.
Option B. This is a reading assignment. Please prepare a 10' presentation to describe a method for collecting or analyzing qualitative data - you can consult the list below or a more extensive list at 2008_IDC_MastersID_DBB03.htm.
Your presentation and report should describe
Hsiu-Fang Hsieh and Sarah E. Shannon Three Approaches to Qualitative Content Analysis Qual Health Res 2005; 15; 1277
M. Kuniavsky's "Observing the User Experience" Morgan-Kaufmann.
Sources for the methods assignment; here is an initial list of papers to choose from:
Brown, B.A.T., Sellen, A.J. and O’Hara, K.P. (2000). A Diary Study of Information Capture in Working Life. Proceedings of ACM CHI’00 Conference on Human Factors in Computing Systems, 438-445
Carter, S., Mankoff, J., When Participants Do the Capturing: The Role of Media in Diary Studies, Proceedings ACM CHI 2005.
2006, 2007, 2008